72andSunny New York

Informality, variety, and fluidity characterize our design for the New York office of 72andSunny, a non-traditional advertising agency that eschews the top-down management model. In order to further break the mold, the international advertising firm left Manhattan for the top two floors of a former coffee mill in Brooklyn’s DUMBO neighborhood. We integrated this iconoclasm into our renovation.

Below the skylight, wide, bleacher-like stairs not only connect 72andSunny’s two levels, but also offer a light-filled spot for staff and clients to sit, work, and talk. Street grids and patterns on the floors create a link between the office and the agency’s other locations in Los Angeles and Amsterdam.
In keeping with FF&P’s commitment to integrating art into our work, we had artist Mike Parry work with us to create an art wall in front of 72andSunny’s elevators. Eight young apprentices from the non-profit Creative Art Works painted the mural. It’s expected that other local artists will eventually repaint the mural, thus bringing community creativity into the space and keeping it there.

The experience was collaborative to its core, and reflects our ideal working approach. From start to finish, our client’s sensibilities challenged and melded with our own.